Hot words:
Water cup child
Company Profile


Guangzhou aotaixin Technology Co., Ltd. was established in 2014, integrating R & D, production and sales. UEK is the main brand of the company. Through in-depth study of children's use habits, UEK has developed children's schoolbags, stationery, educational toys and other professional and interesting products. With an overall value of nearly 500 million, the brand has been ranked top 1 in children's schoolbag industry for many years, covering online and offline channels and selling to the international market.



Design Center

Design creation

UEK mainly carries out product appearance design on the basis of original IP and graphics, and draws a gap with the same category in the market to form brand differences. Now we have more than 40 pattern Copyrights and product appearance patents, such as package design and pattern design.

Industrial Chain

High quality whole industry chain

UEK has a professional, excellent and stable product design, production and sales chain system to provide users with cheap, fast and high-quality all-round services.


Brand History


2021                        Today, the story of UEK continues
1200 offline outlets+                        2020
2020                        UEK ranked TOP1 in Tmall category of maternal and infant toys
UEK flagship store won the annual best breakthrough award of tmall maternal and infant industry                        2019
2019                        United with Ali to launch the first international co branded product: ugly doll series
The first foreign order was signed and UEK officially sold to the international market                        2018
2018                        Winning the annual most potential award of tmall maternal and infant toy industry
Enter the first distribution store and lay out offline                        2017
2017                        Tmall flagship store has been established, and its performance ranks third in the category of children's schoolbags
Ranked top 5 in Alibaba industry and won the honorary title of high quality supplier                        2015
2014                        UEK brand established